MiCAN Climate Action Network Communications Specialist

Salary Range: $48,000 – 56,500
Deadline to apply: June 24, 2022
Target hire start date: July 2022
Type: Full-time
Location: Flexible within Michigan

Groundwork Center is seeking a Communications Specialist to manage the digital communications platforms and online presence of the Michigan Climate Action Network (MiCAN) to elevate the network’s reach and advocacy in Michigan.  

About the Michigan Climate Action Network

MiCAN is a statewide network of 76 organizations and thousands of individuals formed in 2015 to solve the climate crisis by building a more powerful and more justice-centered movement. Over the last seven years, MICAN has worked to elevate climate to be a top priority in Michigan and advanced ambitious and equitable solutions primarily at the local and state levels. We engage over 5,000 people to take action each year, promote ambitious policies, support the work of dozens of partner groups, and convene hundreds of people at our annual Climate Summit. 

 Job Description: 

The ideal candidate must have a strong passion for climate resilience and justice; technical expertise in website design, experience in content creation for common web, social, and marketing software, and for platforms like Mailchimp or Nationbuilder. The ideal candidate should have  a proven ability to manage various communications needs for multi-faceted program campaigns; strong writing skills; and the ability to manage relationships with photo, video, and graphic design vendors as needed. We also need a candidate who will bring passion to the work on a daily basis.

This position is full time, year round, and will report to the MiCAN Director. Additional strategic support will be provided by the Groundwork Center Climate and Environment Director and Communications Director. 

Digital Engagement Manager Primary Responsibilities

  • Oversee and manage MiCAN’s website and other project-specific websites;
  • Develop written content, including project updates and action alerts;
  • Create, oversee, and develop social media strategy, campaigns, and day-to-day content to grow MiCAN’s Facebook, Twitter, Instagram, and Tiktok social media accounts.
  • Manage MiCAN’s email platform and to create targeted outreach and continue to grow and mobilize MiCAN’s email list;
  • Contribute to social media marketing strategy and content;
  • Train and support program staff in new social tools and social media advertising strategies in order to reach their program goals;
  •  Evaluate effectiveness of various digital engagement strategies and monitor and report on social media metrics on a regular, ongoing basis;
  • Monitor and respond to public messages and comments to MiCAN on social media platforms;
  • Oversee vendor relationships with highly skilled photographers, podcast and video producers, and graphic designers as needed.

Professional Requirements

Candidates for this position must demonstrate:

  • Experience in content management systems like WordPress and Nationbuilder;
  • Experience managing email communications and social media campaigns; including on Facebook, Instagram, Twitter, and Tiktok;
  • Experience with Google Analytics and other web and social metrics tools such as Buffer, Hootsuite, etc;
  • Strong written and oral communication skills;
  • A proven ability to work independently and be self directed while collaborating well with others in a team setting;
  • An interest in and passion for the climate movement;
  • And, a demonstrated standard of excellence with attention to detail and accuracy.

Personal Qualifications

Among the qualities we seek in successful candidates are a:

  • Strong commitment to MiCAN and Groundwork Center’s mission and programs;
  • Passion for climate justice and advancing clean energy
  • Growing understanding of and enthusiasm for community resilience principles;
  • Proven ability to organize priorities, with keen attention to detail and deadlines;
  • Self-directed working approach and ability to take initiative;
  • Professional and pleasant demeanor;
  • And, a sense of humor and positive outlook.

At Groundwork Center, the candidate will join a driven team of individuals who are advancing policy solutions and projects that are pragmatic, practical, caring and visionary. We strive to create a positive, collaborative, healthy, and inspired working environment that gives the staff the support to be the leaders in their field.

We are optimistic about Michigan’s future and believe in a thriving local farm and food economy; stronger, more walkable, bikeable, and transit-friendly towns and villages; cleaner sources of energy, and climate solutions that support a more equitable world for all. MiCAN, as a project of Groundwork Center, shares this vision. The researchers, writers, advocates, system-changemakers and coalition-builders that make up our staff are passionately committed to realizing this vision.

Compensation, Benefits, and Application Procedure

This is a full-time position with flexible hours, generous vacation and health benefits, retirement contribution matching, and a competitive salary range. This is a specialist-level position, with a salary range at $48,000–56,500. The position location is flexible within the state of Michigan.

Please send a one-page cover letter, résumé and three references to [email protected], with the subject line: MiCAN Communications Specialist. We will accept applications until midnight on June 24th.

Groundwork Center is committed to creating a diverse workplace and seeks a wide range of perspectives and backgrounds. People of color, persons with disabilities, veterans and LGBTQ candidates are encouraged to apply. Groundwork Center is an equal opportunity employer and does not discriminate in its employment decisions. Applicants with disabilities may request reasonable accommodation at any point in the employment process.

Groundwork Center is committed to creating a diverse workplace and seeks a wide-range of perspectives and backgrounds. People of color, persons with disabilities, veterans and LGBTQ candidates are encouraged to apply. Groundwork Center is an equal opportunity employer and does not discriminate in their employment decisions. Applicants with disabilities may request reasonable accommodation at any point in the employment process.


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