Bill supports MiCAN’s communications and digital strategy, ensuring a well-connected and seamlessly integrated presence across all platforms. Throughout his career, Bill has written, produced, or directed hundreds of hours of programming for TV shows, commercials, and videos. He co-founded the Oil & Water Don't Mix campaign to shut down the Enbridge Line 5 crude oil pipeline and helped launch MiCAN.

In recent years, he honed his focus on promoting climate solutions for all as a climate activist and founder of Storylicious, a web development and digital content company.